I started the brand “Shani Segev” in 2016 after 10 years of work at different high-tech companies. I decided it is time to make my childhood dream come true.
Fashion was always part of my life, it started when, as a child, I went to the seamstress with my Mother, and kept on during high-school, where I was mostly busy with my sketches and much less with exams and homework.
When I started my journey, I knew I want to design women clothes, simply because it’s more fun and interesting. I also knew that the piece of fabric we’re wearing is sometimes more than just that. When we dress, we sometimes do it to express ourselves, and we may not always be aware of that. And yes, I also think that fashion is also pure fun, it’s not always about self-expression.
One of the messages I try to pass to my customer is “Be free to be you”. So when I design a new collection, I think about different types of women. I’m proud to have various types of women as customers, in different ages, sizes and body shapes.
I invite you to visit my blog to read more about my process and other fashion-related topics that interest me.
I’m happy you’re here and would love to hear from you! Feel free to write me at email@example.com
May you always be free to be you,